My favorite was Google.
There are three reasons why:
Strong narrative. I talked earlier about brand and firm positioning as being part of a narrative. Narrative works because it draws people in. This is a strong, well told story. (It’s tight–kinda reminds me of the sequence in the movie Up where they tell the story of a [...]
As we learn today that J.D. Salinger passed away, I offer my thoughts.
My ninth grade English teacher, Trudy Ellis, recommended I read Catcher in the Rye. She said I’d really like it. I read it, I liked it, but it wasn’t the definitive literary experience of my high school career. That title goes to Kazantzakis [...]
In its latest head scratching move, the FASB announced this week that it was encouraging regulators to “decouple” its regulations from GAAP.
By way of background, since the S&L crisis 20 years ago, banking regulators have based their capital rules on GAAP. Regulators have always had the ability to make adjustments to GAAP-based capital for the [...]
Or maybe not.
But they’ve been portrayed as taking sides, and for now, perception trumps reality.
The backstory. Last night, the Rachel Maddow Show, a pretty far left (IMO) news/opinion poll on MSNBC, ran a story on a new study released by the health insurance lobby AHIP. The study said that under the bill being voted on [...]
Eli Mason passed away today.
I can’t say I always agreed with him–sometimes a bit too resistant to change for my tastes. But overall I see him as a kindred spirit. He’s always been referred to respectfully as the “conscience of the profession,” and that’s a title I wouldn’t mind having.
I love this profession. Thirty-one years [...]
We’ve been following the health care messaging coming out of the administration to understand how messaging and positioning works. It’s been an interesting exercise.
Have you noticed the subtle (or maybe not so subtle) shift in the administration’s positioning? It’s no longer Health Care Reform. It’s Health Insurance reform. They’re repositioning, reframing the discussion. Up until [...]