My favorite was Google.
There are three reasons why:
Strong narrative. I talked earlier about brand and firm positioning as being part of a narrative. Narrative works because it draws people in. This is a strong, well told story. (It’s tight–kinda reminds me of the sequence in the movie Up where they tell the story of a [...]
I recently chronicled my struggles to build a communications and marketing campaign around a just in time training product. The main issue was that the produce required the purchaser to evaluate training using a different set of criteria. Rather than evaluate it based on topic and price, we were asking the purchaser to place the [...]
Today, Apple launched the iPad. It looks like an extra large iPhone and it lets you browse the internet, read and respond to emails, read books, watch movies and do whatever else you can do on your iPhone except make calls.
Is it cool? Yes. Do I want one? Of course. But you knew that already.
I [...]
Kudos to my friends at McGladrey. They really seem to moving in the right direction on this social networking thing. People ask me all the time about how to do social networking as part of their communications plan. The McGladrey case study is a good one. You can find it here.
Or maybe not.
But they’ve been portrayed as taking sides, and for now, perception trumps reality.
The backstory. Last night, the Rachel Maddow Show, a pretty far left (IMO) news/opinion poll on MSNBC, ran a story on a new study released by the health insurance lobby AHIP. The study said that under the bill being voted on [...]
I never took to studying tax in college. Hated it, in fact, which is one of the reasons I got into auditing.
Accounting and auditing are grounded in principles from which all the details flow. Taxes…man, what a drag. Just a bunch of arbitrary rules you had to memorize. What’s the fun in that?
But yesterday I [...]