When we talk about brand we start of talking about brand attributes. What I tell firms is to focus on their core values, their mission and vision for the future and tell me what that says about your brand. For example, say a firm is dedicated to helping their small business clients grow their business. [...]
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I started watching Mad Men this season, so now I’m going back and catching up on earlier seasons. Don Draper has some great insight into advertising, and here’s a seen from season one.
He’s pitching Bethlehem Steel, and he unveils their new campaign. The client doesn’t get the messaging, and so Draper explains.
It’s easy. You [the [...]
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