The Future of A&A Research: Pandora

Driving to the airport with my friends yesterday, the radio on our rental car started acting up and we couldn’t get it back to where we needed to be.  One of the guys fired up his iPhone and started playing some music, which I thought was part of his iPod.  It wasn’t.
It’s streaming music, he [...]

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Kindle Review

When Apple launched the iPad I had comments here and here.  I compared it to the Kindle and thought that, at half the price, the Kindle was the better deal.  Well, I got my new Kindle yesterday and checked it out last night.
A game changer?  A qualified yes.
First, the disappointments.  The Kindle store overall is [...]

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Tips for CPAs Writing Training Courses

I’ve come across a couple of firms recently who have made some personnel changes to their training group, letting go of their instructional design person who works to develop training courses.  This is sad on so many levels, but I understand.  The quality of training will suffer–I don’t think anyone would dispute that.  But it’s [...]

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Choose Your Targets Carefully

The absolute worst retail experience is Abercrombie.  By far.  My oldest daughter is only 10, but she got a gift of some clothes from Abercrombie that we had to exchange for different sizes, and I went with her.
The place is dark.  It’s loud.  And it smells like a seventh grade boys locker room.  Not before [...]

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Biz Dev: Gauging Progress

When I first started writing for a living it was hard for me to gauge how productive I’d been in any given day.  Coming off a nine-year sting in public accounting, you get used to measuring productivity in terms of chargeable hours or progress made against a budget.
But measuring productivity as a writer is a [...]

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Super Bowl Ad Wars

My favorite was Google.

There are three reasons why:

Strong narrative.  I talked earlier about brand and firm positioning as being part of a narrative.  Narrative works because it draws people in.  This is a strong, well told story.  (It’s tight–kinda reminds me of the sequence in the movie Up where they tell the story of a [...]

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